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Building the Biggest Brand in Live Shopping

  • Main Stage — The LINE Hotel 111 East Cesar Chavez Street Austin, TX, 78701 United States (map)

Sellers ask us one question more than any other: what are you doing to bring buyers to the platform? VP of Marketing Andy Tu shows you how Whatnot's marketing engine works and why sellers are at the center of it. You'll hear how on-app events, paid campaigns, and brand investments translate into real growth for your business. Plus, hear from our new creative partners at Callen, the team led by the creative mind behind Old Spice's iconic comeback, and winners of an Emmy for the Nickelodeon rebrand, on what it takes to build a brand that stands out, whether you're running a team or doing it all yourself.

Speakers: Andy Tu (VP of Marketing, Whatnot), Craig Allen & David Hughes (Brand Strategy, Callen)

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April 25

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