9:05 AM - 10:00 AM

Sellers ask us one question more than any other: what are you doing to bring buyers to the platform? VP of Marketing Andy Tu shows you how Whatnot's marketing engine works and why sellers are at the center of it. You'll hear how on-app events, paid campaigns, and brand investments translate into real growth for your business. Plus, hear from our new creative partners at Callen, the team led by the creative mind behind Old Spice's iconic comeback, and winners of an Emmy for the Nickelodeon rebrand, on what it takes to build a brand that stands out, whether you're running a team or doing it all yourself.

Speakers: Andy Tu (VP of Marketing, Whatnot), Craig Allen & David Hughes (Brand Strategy, Callen)

10:10 AM - 11:00 AM

In this session, three sellers from different categories will get on stage to talk about a big mistake they made while building their Whatnot business, what it cost them, and how it improved their business in the long run. You'll leave with a clearer sense of what to watch out for as you grow and things you can fix in your business this week.

Speakers: Kristina Garrido (Head of Launch, Whatnot), Harrison & Caitlin (@thedonsluxury), Dakota (@adudehits), Sam (@mastersetgames)

11:10 AM - 12:00 PM

Drew from @swishbreaks sits down with Julie Kikla from Whatnot to get into the real mechanics of scaling: the first hire, the fulfillment chaos, the show formats that stopped working, and the mindset shifts that had to happen to keep growing. If you're starting to feel the growing pains or want to get ahead of them, this one's for you.

Speakers: Julie Kikla (Head of Seller Partnerships, Whatnot), Drew (@swishbreaks)

1:10 PM - 2:00 PM

Finding good inventory is hard. Keeping it consistent as you grow is harder. Three sellers share the channels they rely on, how they approach new supplier relationships, and what they'd tell their earlier selves about sourcing smart from the start.

Speakers: Kristina Garrido (Head of New Categories, Whatnot), Harrison & Caitlin (@thedonsluxury), Dakota (@adudehits), Sam (@mastersetgames)

2:10 PM - 3:00 PM

Julie has worked with thousands of sellers across every category and stage of growth, and the data behind who breaks out is clearer than you'd expect. In this session, she walks through the patterns that separate breakout sellers from everyone else, and Makayla & Ken from @fashionten join the stage to bring the data to life with their own story. You'll leave with a clearer picture of where you are, what comes next, and what to do about it.

Speakers: Julie Kikla (Head of Seller Partnerships, Whatnot), Makayla & Ken (@fashionten)

3:10 PM - 4:00 PM (Closing Session)

Speed has always been core to selling on Whatnot – and that’s not changing. This year, we’re focused on making the experience faster and better. Hear directly from Chief Product Officer Tom Verrilli on how we’re building with sellers at the center: how your feedback shapes what we ship, why listings are playing a bigger role in discovery and conversion, and what improvements are coming to help you move quickly and grow your business. You’ll leave with a clear sense of where Whatnot is headed and how to stay one step ahead.

Speaker: Tom Verrilli (Chief Product Officer, Whatnot)