Speakers: Wesley “Bug” Wheeler (Show Production, Whatnot), Craig Jones (Seller Education, Whatnot)

Lighting, audio, video, and background signal quality before you speak. This session covered five production pillars across three real setups—from a phone on a stand to a full OBS rig.

Key Takeaways:

• Great show production comes down to four pillars: lighting, audio, camera & mounting, and background and set design.

• Start with lighting: investing in good lighting makes your products easier to see and your show more professional just with your phone and the app, no OBS or extra gear required.

• After lighting, focus on audio: if buyers can't hear product details, bid callouts, and your show energy they're more likely to leave. A dedicated mic is your next upgrade after lighting.

• Good production means removing friction for buyers: clearly showing them what's being sold, engage with your show, and feel confident when placing a bid.

Next Steps:

• Pick one thing to improve for the look and sound of your next show

• Read the Production Guide to learn more: selleracademy.whatnot.com/productionguide.

Speakers: Kenny Silver (Community Manager, Whatnot), Alex Russell (Product Manager, Whatnot), Julee (@juleebecker), Leslie (@a_reworkers_passion), Chelsea & Meghan (@lunarliquidation)

You joined a small group of sellers at the same stage as you—whether getting started or already a full operation—to dig into the shipping challenges on your mind.

Key Takeaways:

• Shipping looks different at every stage: newer sellers should configure basics in Seller Hub using help.whatnot.com. Experienced sellers should identify where their operation breaks under doubled volume; scaling sellers should have team structure and fulfillment systems in place before growth forces it.

• Use the in-app scanner every time you ship: It ensures your on-time scan gets captured even if the carrier misses one, which directly protects your account health metrics.

• Audit your post-show shipping routine: Sellers who scale well don't just ship faster, they identify the friction and fix it before it becomes a bottleneck.

Next Steps:

• Open Seller Hub and review your shipping settings—handling time, shipping allowances, packaging preferences. If any aren't configured, start there.

• Next time you ship, scan in-app—don't rely on the carrier. It's faster and directly protects your on-time scan rate and account health.

Speakers: Ryan (@RNZY), Jen (@jensmultiverse), Paul (@phillyphlipper)

The best live sellers run systems. In this session three sellers ran a real live show on screen and walked you through their systems and the decisions behind each one.

Key Takeaways:

• A high-converting show has structure: open, build, peak, cool down, close. Each phase has a job—knowing that map is what separates intentional shows from endless ones.

• The mistake isn't starting flat, it's staying flat. Learn to read the room, build to a deliberate peak, and have a plan for when things go sideways.

• How you close matters as much as how you open: A strong close has three parts: the conversion moment, the follow ask, and the next-show tease. End with intention and buyers have a reason to return.

Next Steps:

• Map your next show using the five-phase structure—open, build, peak, cool down, close. Write what you'll do in each phase and how long it runs before you go live.

• Build a ready plan for when things go wrong mid-stream — buffering, items that won't scan, dead chat. Have a response for each so you're not scrambling.

Speakers: Craig Jones (Seller Education, Whatnot), Harrison & Caitlin (@thedonsluxury - afternoon session), Chris (@dailyrefinement), Ashley & Jacob (@houseofcoop)

This session covered proven strategies—tools and tactics—for bringing in new buyers and growing your audience.

Key Takeaways:

• Bookmarks bring buyers. Ask your audience to save upcoming shows throughout your shows. It puts you in their feed and triggers an email and push notification when you go live.

• Your thumbnail starts selling before you even speak. Use a clear photo of yourself alongside what you sell, and buyers will know exactly why to join.

• Growth isn't linear. Move the needle by engineering standout moments: a special show tied to a product drop, a milestone, or a seller collab.

Next Steps:

• Reach out to at least one seller to plan a special collab show.

• Audit at your thumbnails: consider which ones you should update with a photo from the Seller Summit or another high quality image to standout!